Casting Wire celebrates three years of transformation: Sandeep Raturi’s vision is reshaping Hyderabad’s advertising industry

VMPL

Hyderabad (Telangana) (India), December 26: At the heart of Hyderabad’s thriving entertainment and advertising ecosystem, Casting Wire, under the visionary leadership of Sandeep Raturi, marks its third anniversary with the legacy of transforming the city’s talent and advertising landscape.

Since its inception, Casting Wire has been instrumental in reshaping the advertising industry in Hyderabad, creating unparalleled opportunities for emerging talent and establishing itself as a trusted partner to leading brands and production houses nationwide.

A film director graduate from Annapurna College of Film and Media, Sandeep Raturi’s journey to become a prominent figure in Hyderabad’s advertising sector is one of vision, resilience and passion. Originally from northern India, Raturi’s decision to move to Hyderabad symbolized a new beginning – one defined by challenges and discoveries. His innovative approach quickly positioned him as a catalyst for change in Hyderabad’s thriving advertising scene.

Reflecting on the company’s journey, Raturi said, “Hyderabad has always been known for its rich film culture and deep-rooted passion for cinema. In recent years, the city has seen a shift, with brands increasingly recognizing Hyderabad as a hub for local talent. in advertising. At Casting Wire, our mission is to discover and connect the right faces with the right opportunities, empowering local talent to shine on national platforms.”

Partnership with top brands

In just three years, Casting Wire has become a name synonymous with excellence in the advertising industry. Partnering with leading brands like Malabar Gold & Diamonds, Sting, Muthoot Finance, Everest Spices, Shaadi.com, Honda Cars, Hero Bikes, Denver, PMJ Jewels, Manyavar, Flipkart, Spotify and others, Casting Wire has strengthened Hyderabad’s position as a hub for national advertising campaigns.

Its ability to provide top talent has made Casting Wire the first choice for Mumbai-based production houses and agencies looking for talent in South India.

Cultivating emerging talent

A cornerstone of Casting Wire’s success is its commitment to discovering and nurturing new talent. “Our mission has always been to give aspiring actors opportunities to break into the advertising industry,” says Raturi. The agency’s innovative approach, which includes leveraging social media campaigns, hosting workshops for actors and launching talent development initiatives, has ensured that new faces are not only discovered but also groomed to thrive in the competitive world of advertising.

Driving post-Covid growth in Hyderabad

As Hyderabad becomes a post-Covid powerhouse for the creative industries, Casting Wire continues to be at the forefront of this transformation. His efforts boosted the city’s reputation as a vital center for both film and advertising, creating unprecedented opportunities for local talent to make their mark on the national and global stages.

Looking ahead, Sandeep Raturi aims to further expand the talent ecosystem in Hyderabad. “We want to build something bigger than just a casting agency,” he explains. “Our aim is to nurture talent, create a vibrant casting culture and help grow Hyderabad as a global center of excellence in advertising.”

A vision for the future

As Casting Wire celebrates its third anniversary, Sandeep Raturi’s journey – from an aspiring director to a market leader in the industry – serves as a testament to the transformative power of vision, perseverance and innovation. With every project and collaboration, Raturi continues to shape the future of Hyderabad’s advertising industry, securing the city’s place as a key player in the global creative ecosystem.

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