Dwayne “The Rock” Johnson, Mark Wahlberg bring millions of people with famous brands of tequila

Some Hollywood stars were successful in 2024 in the field of drinking, and one had a big failure.

Dwayne “The Rock” Johnson Tequila Teremana is the most successful celebrity tequila brand.

It is also the ninth most successful celebrity-endorsed brand across all categories, according to Spirits Business.

Johnson’s tequila company is valued at $3.5 billion, according to Spirits Business.

SAMMY HAGAR SAYS BILLION-DOLLAR TEQUILA STAKE FOUND IN BORDER CITY

Below is a look at other famous alcohol brands that had a successful 2024.

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818 Tequila, Kendall Jenner

Kendall Jenner’s 818 Tequila launched in May 2021. According to Spirits Business, sales increased by 150% in the first 12 days after Jenner introduced her tequila brand in the UK in 2023.

Fast Company reported that Jenner’s tequila blanca dropped its price from $39.99 to $29.99 in 2023 in response to customer demand. The $10 price drop doubled sales by mid-2024, according to the publication.

Jason Momoa

Jason Momoa is fairly new to the alcohol brand celebrity game. The star and Blaine Halvorson have joined forces to launch Meili Vodka in 2023.

Earlier this month, Momoa told FOX Business what it takes to make a successful alcohol brand with so many famous competitors.

“I like all spirits. You can have many different types. I like whiskeys and scotches and mezcals, but vodka is pretty retired and has been broken for a long time.

WATCH: Jason Momoa shares what makes his vodka brand stand out from other famous spirits

“So we wanted to make something that you could just sip and sip naturally. It’s treated as an ingredient and not a spirit, so we wanted to address that,” Momoa said.

Sammy Hagar

Sammy Hagar and business partner Guy Fieri didn’t have as good a year as other celebrity-backed alcohol brands.

Hagar and Fieri are co-owners of the Santo Spirits tequila brand.

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In November, Santo Spirits stole two truckloads of $1 million worth of product in Laredo, Texas, after transferring it across the border from Mexico.

The missing trucks were carrying 24,240 bottles Santo Blanco and Reposado and a specially made Extra Añejo that was created over 39 months.

Hagar told FOX Business this month that the brand will be more cautious going forward when it comes to shipping.

“We will pay more attention,” the 77-year-old said. “You think everything is fine. You think, “Hey, the truck crossed the border, everything’s cool.” No, it crossed the line and it wasn’t great. So we are very careful now.

Watch: Sammy Hagar and Guy Fieri to be ‘very careful’ sending tequila trucks across border after heist

The rock star is proud of the Santo brand.

“We cut the agaves well,” he said. “Most people leave a bunch of green in there, and green is bitter. They also use younger agaves and are bitter. And you have to add sugar and other things to it, coloring. We don’t do any of that. We leave it in the barrel until it acquires the color we want, the aroma we want. Everything is the best.

Fieri and Hagar launched Santo Spirits in 2017 and operate out of the El Viejito Distillery in the Highlands of Jalisco, Mexico.

Mark Wahlberg

Mark Wahlberg became an investor in tequila brand Flecha Azul in 2021 after visiting a distillery in Jalisco, Mexico with co-founders Aron Marquez and Abraham Ancer.

In July 2023, Wahlberg took to Instagram to celebrate Flecha Azul being voted “the #1 sipping tequila in the world.”

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In 2024, Wahlberg opened a new location for his tequila restaurant Flecha Cantina in Las Vegas.

Matthew McConaughey

Matthew McConaughey and wife Camila McConaughey co-founded their tequila company, Pantalones Tequila, in 2023.

Pantalones offers three types of tequila – blanco, reposado and añejo.

“We met over margaritas and from the first sip we knew we wanted to create something special together. Tequila was and still is part of our story, so taking on the challenge of creating our favorite tequila was a perfect and natural fit for the next chapter. for our first business partnership together and for us as a couple,” Matthew and Camila said on their website.

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“Once we made an exceptional tequila that spoke for itself, we then wanted to bring the fun back to tequila – over the past decade, the tequila industry has seemed to become more and more serious, and sometimes even beat up.

“That’s not what tequila is about for us and our friends, so we wanted to counter that trend. We had 47 tastings before the product hit the market. This process led us to the smooth, balanced, organic agave flavor with just the right hint of sweetness at the end of the tail – which you’ll find in every sip.”

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According to Forbes, Panatalones Tequila made its mark in its first year on the shelves. The outlet reported that the brand won top honors at the San Francisco World Spirits Competition.

Bob Dylan

In 2018, Bob Dylan launched his own whiskey brand, Heaven’s Door Spirits. Dylan joined forces with Marc Bushala to transform a former church in Tennessee into a distillery.

“You don’t always find inspiration. Sometimes it finds you. We wanted to create a collection of American whiskeys that each tell a story,” Dylan said in a press release at the time, according to The Guardian.

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Dylan elaborated on the whiskey company’s website, saying: “I wanted to create a collection of American whiskeys that, in their own way, tell a story. I have been traveling for decades and have been able to try some of them. the best whiskey spirits the world has to offer.