How to separate real cybersecurity risks from hype

Deepfakes are another real threat to cybersecurity because they can use AI technology to spread misinformation, exploit access controls, and trick users into sharing information they normally wouldn’t.

“Think about yourself or your loved ones or your family or anyone you know who is posting videos or their voice on the internet that is available to the public,” Bri said. “All of these can now be weaponized for a scam or an attack.

“Voice recognition is perfect. Any of your major accounts, financial accounts, or protected information that uses voice recognition as a security control or access control is now seriously at risk.”

Digital watermarking, metadata, and various legislation and policies are being developed to combat the misuse of AI-created content. But the biggest control right now is validation.

“Create awareness among users that they need to verify and validate everything they see,” Bri said.